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CPM Calculator
What this does
Solves the advertising cost equation: CPM (cost per thousand impressions), total cost and impressions — enter any two and it gives the third.
When to use it
- Comparing a $5 CPM offer with a $400 flat fee for 60,000 impressions.
- Budgeting how many impressions a campaign buys.
Good to know
CPM is about reach, not results. Compare it with CPC or CPA once you know the click-through rate.
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